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Case History 1
The corporate headquarters of a national construction company wanted to
show their appreciation to a group of people who were instrumental in
solving a very critical problem they had encountered on a property in
California. It seems as though some cabling that had once been a part of our
early national security system several decades ago was buried on this
property. You can’t just dig up things like this; and after months of
negotiations, the company was able to successfully remove the cable.
They had some pieces of the cable, so we suggested an embedment. This is
a processes by which (just about) anything is embedded in Lucite. The
message is either embedded with the object or is engraved on the outside.
We took a piece of the cable (still covered in dirt) back to the office and
cleaned it up. Then we took it to an electrician friend of ours and had him
cut it to the proper size and then expose the wires. We then splayed the
wires to give it a whimsical look and took the piece to the embedment
professional. We chose the size and shape we wanted, and in two days we
had a prototype. We rushed the prototype to the client who was thrilled with
the outcome and immediately placed the order.
Case History 2
A regular client of ours wanted to purchase “nice” jackets for their own field workers as well as for Holiday gifts for some of their subcontractors. The jacket had to be very good quality and they wanted something “a little
different.”
We took them every catalog we had showing jackets of all kinds. After
pouring over the catalogs, they found a very nice jacket made of brushed
canvas with a leather collar. When I called to place the order, the jackets
were out of stock and would not be available until the end of the year. That
was unacceptable—they wanted that jacket BY December 22, and we wanted them to have it!!
We went to work faxing, calling, and searching the internet and finally got a
lead to a company that might be able to custom manufacture a similar jacket.
When we explained our dilemma to the manufacturer, they were confident
that they could deliver as they had a basic jacket to which they could add the features our client desired. They sent us a sample of their jacket over night.
Our client was satisfied that they’d get what they wanted, so they placed
their order. This was November 23 and the in-hands date was December 22
by 11:30 am. Impossible? NO!!
Now the real fun began! The company was located in Seattle, but the jacket
would be manufactured in Canada. The fabric had to meet certain US
Customs standards so the fabric had to come from only certain mills in the
US. We needed fabric samples. They didn’t have any but located them in
California. The samples were sent overnight to us on November 26. The
samples arrived on Monday, November 29, and we immediately took them
to the client to choose. We then passed on their selection to the factory. It would take 10 days for the fabric to arrive in factory.
Simultaneously, we were working on getting logo approval from the client
and then sending the logo to Seattle for digitizing.
After the fabric selection, there were many other decisions to make—sleeve
and pocket trim, lining color, flap or no flap over the zipper, one or two
snaps. Every decision took several steps for approval.
When the sew-out of the logo arrived and we showed the client, they didn’t
like the thread color. We took them samples of other thread colors and they
settled on one they liked. We then notified the factory. This was the big go-
ahead. The jackets had already been cut and were ready to embroider and
sew together. It was December 15.
We were in constant contact with the factory—once, sometimes twice a day.
It was really coming down to the wire. There was a possibility the jackets
would be ready to ship on December 20, but it would more than likely be the
21st. On December 20, we were advised the jackets would ship on the 21st
and arrive by noon. I decided to have the order shipped directly to my
client—in case they were early, my client would have them by their 11:30
deadline. If they didn’t arrive in time, the client had “Plan B” and would be OK with that.
THE JACKETS ARRIVED AT 11:00!! THE CLIENT WAS VERY PLEASED WITH THE QUALITY AND LOOK OF THE JACKETS AND SO WERE WE.
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Coyote Targeted Promotions, Inc.
8641 N 85th Ave
Peoria, AZ 85345
623-931-7028 Phone
623-931-6890 Fax
orders@coyotetargetedpromotions.com
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